A very good reason to come to Japan in July is that there are excellent festivals and events that happen only once a year! July is also a fine time to beat the crowds and price increases that cluster around the high season at cherry blossom time at the end of March and early April.
Click on Tell me more to read about the event, then use the search term below to find out the exact dates and times for the year you’ll be there.
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Edogawa Kingyo Matsuri (goldfish festival)
Search term: Edogawa goldfish festival, kingyo matsuri Edogawa
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Mitama Matsuri at the Yasukuni Shrine
Floating lantern festivals
Search terms: toro nagashi, floating lantern festival
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Search term: Mitama matsuri Yasukuni
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Fireworks Festivals
Search term: Tokyo fireworks July
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Lotus Festivities at Sankei-en Garden
Search term: Yokohama Sankeien lotus July
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Other events in the month of July that might be worth checking out:
Tanabata Festival
Morning Glory Festival
Floating lanterns on the Imperial Palace moat
Ueno summer festival parade
Shinjuku Eisa Matsuri (parade of people performing traditional Okinawan dance)
Wonder Festival Makuhari Messe (conference showcasing Japanese character figures)
You can search for more detailed information on these by Googling the names in bold, or searching for them on Tokyo Cheapo or TimeOut Tokyo, which I think have the most reliable info for events that change dates from year to year.
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Jonelle Patrick writes novels set in Japan, produces the monthly e-magazine Japanagram, and blogs at Only In Japan and The Tokyo Guide I Wish I’d Had
Jonelle Patrick writes about Japan 